Storify: Coachella Valley Music and Arts Festival 2012

A social media look at this year's version of the popular music festival

Each year, thousands of people flock to the Empire Polo Grounds in Indio for the Coachella Valley Music and Arts Festival, and this year's version broke attendance records.

Send us your photos: Use #SoCalGram

Nearly 85,000 people watched roughly 150 musical acts over three days this year.

Many drove to Indio in their "carpoolchellas," staying in tents or nearby hotels.

What many didn't expect was to end the weekend on a performance so memorable, it was the topic of choice across Facebook, Twitter and Instagram this week.

Here is a social media lookback at Coachella's opening weekend and what Weekend 2 goers can expect:

[View the story "Coachella Valley Music and Arts Festival 2012" on Storify]

Coachella Valley Music and Arts Festival 2012

Storified by NBC Los Angeles · Fri, Apr 20 2012 16:59:47

First things first: obtaining one of those elusive Coachella wristbands.
#coachella @nattykitcat ☀������Tracy Shapoff
just woken up and seen the coachella wristband on my desk... Cannot wait #coachellaBen Horn
RT @HappyCoachella: Tip: don't forget your @coachella wristband at home. #HappyCoachella☆mimi3000-Michele☆
#coachella #wristbandsGilliann W
Alright, Coachella... Got a wristband, now I (and Vanessa, and Jayson) need a place to stay...............................I love youBrent Freaney
The Depression after Coachella. Sigh* Someone buy me a Weekend 2 wristband.Jaimie Diaz
Happy Friday! #coachellaMarissa Mota
Next task: making your way to the Empire Polo Grounds in Indio, located in Coachella Valley.
Carpoolchella 2012crazyplane1988
On my way to COACHELLA!!!! #Carpoolchella #STOKEDjuan pinzon
Indio bound. #carpoolchellaJoann Ho
Carpoolchella-ing!Sam Brink
@coachella the canadians are here! #carpoolchella #coachella the whole truck is done up in style!Ando H
#Carpoolchella @coachellaMazher Abidi
Now it's time to find a place to stay: which would you choose, a hotel with a pool or camping out in a tent?
Coachella here I come! Camp has been set up, we are on Main and South 128 Street. Let the music begin...Jessica Olsen
In only a matter of hours we will be setting up camp at coachella.See ya on the other side :)Jimmy Anthony
T60C4915 Sun Setting on the Camp Grounds at Coachella 2012, Thursday - Weekend 2ivankay
Finally set up camp here in beautiful Indio, California. Ready for @coachella! <3Milan Rogers
So if you get to Coachella on Thursday to camp for the weekend the real question is how do you smell by Sunday??Andy Pants Robinson
At some fancy hotel in Palm Springs. Ready to kick back before rockin' out. #coachellajenmovies
Coachella Hotel to Lohan -- You're TOO DAMN LOUD ... And Smoky ...2 days ago ... One member of the Lohan family caused serious problems at Coachella this weekend -- garnering noise and smoking complain...
Hotel camping is awesome! #coachella @ Morongo Casino Resort and Spa
Music: the reason thousands of people flock to Coachella each spring.

This year's headliners included Radiohead and The Black Keys, but it was a performance by Dr. Dre and Snoop Dogg that left festival goers and non-attendees talking throughout the week. 
How real does that tupac hologram look.. snoop and 2pac TRILL
A "hologram" of deceased rapper Tupac Shakur made an appearance alongside Snoop Dogg, wowing the crown but turning off others.
The BEST rapper ever as a hologram! Creepy but awesome. LolDiego Jô Méndez
Tupac back from the deadbec_crum
The "hologram" cost somewhere between $100,000 and $400,000, according to MTV News.

A Nate Dogg "hologram" has been rumored to be in the works for this weekend.

Many wondered how the it was even made possible, while some are saying that the "hologram" wasn't really a hologram at all, but merely a trick of the eye.
In case you ever wondered, how the Tupac Hologram worked, here's how.
Tupac Hologram Wasn't a Hologram3 days ago ... Oh Pac, you've duped us once again. It turns out that disquieting hologram burning its way across Coachella and the ...
Now some are asking which of their favorite dead artists can be brought back in "hologram" form for their own musical enjoyment?
Wanted Dead or Alive: Everybody has probably heard about the Snoop Dog/Tupac appearance at Coachella. I'm sure we'll be seeing Elvis, MJ, Whitney, Cobain, Hendrix, or any deceased person with a video/celluloid history performing "holographically" at future concert venues. Dawne J Fowkes Cushing
Others are wondering what else "holograms" can be used for, like Buffalo Bills linebacker Shawne Merriman.
For all the guys not reporting for offseason workouts b/c of contracts send your hologram like Tupac at Coachella #NFLShawne Merriman
[RUMOR] Tupac hologram slated to big announcement today. We are told he may be Mitt Romney's running mate. We'll keep u posted #mitt #tupacThe Tech Beaver
How about an all-hologram lineup for next year?
RT @IndScene: Coachella 2013 Hologram Lineup revealed! Hickey
Tupac wasn't the only memorable performance. Many soaked in all the sights and sounds.
This year's lineup:
I'd give anything to be at #Coachella this weekend..killer lineup
Coachella was epic. My highlights - madeon, rapture, shins, justice, radiohead, dre & co, grouplove, M83, gotye w/kimbra & gary clark jrFoster The People
Radiohead: Reassuringly Weird At CoachellaAniyah Dixon
@radiohead Banquet
At coachella with my boy @Aaron_Lytle. So freaking awesome. So pumped for the black keys tonight.Cameron Mitchell
@agria The BLack Keys estuvieron de huevos en #Coachella2012 Estrada
niceee eminem @ Coachella met Dr.Dre Till I collapse NICEEEE <3Jeroen van til
Eminem at Coachella Festival 2012 #TeamShady Carmela Nitro
#Coachella rumor mill: Possible @Rhianna appearance @ Calvin Harris tonightOC Weekly Music
RT @xx_winsey_xx: @lisah69 rhianna @coachella yesterday....familiar top? houston
Determined to get into coachella tonight to see afrojack again... ������������Brianna Gatlin
#coachella #afrojack #music#Henry Hua
Ian tweeted a pic of coachella from ferris wheel... :) anyone else getting images of Ian and Nina kissing on a ferris wheel? ;D #nianLjubica Som
Amazing view from the Ferris Wheel at Coachella last night. Check it out, Dreamers! Water
The aftermath: cleaning up after a weekend of roughly 85,000 people per day, a Coachella record.
I keep forgetting I'm not at Coachella anymore and I can't just throw my trash on the ground next to me. #PostCoachellaDepressionANASTASIA
weekend 2 at coachella. bring those people a stockpile of garbage food! and some febreze!Jas
#coachella aftermath. Water bottle graveyard.Candy C.
Ready for round 2?

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