A few Apple employees have anonymously written about how Tim Cook is as a boss, giving the public a rare glimpse inside the very secret Apple, according to reports.
“My experience with Tim was as a report of one of his direct reports. He interviewed me,” one anonymous Apple employee wrote, according to Boy Genius Report. “I participated in weekly revenue reviews with him. This was the basis for my perspective.”
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The article came up with five points about working with Cook. From the piece:
- No one knows the detail of their business better than Tim. And you’d better know the detail of your part of his business as well.
- Your life is your work. Your work is your life. There is no such thing as work – life balance.
- There is no time for small talk, only purposeful communication in small bite-sized pieces.
- Charm is for bracelets.
- Building your career through job changes makes you a job hopper (read: untrustworthy). Endurance rules.
Another employee stated that he preferred Cook to Apple's founder and former chief Steve Jobs because of Jobs' mercurial temperament.
“I think on the whole I prefer Tim to Steve,” he wrote. “While both mostly make their decisions on the basis of their intuition, Tim is less caustic about it – he’s certainly never dressed me down in the same way, and I’ve never been in a meeting with him where he’s done this to anyone else on my team.”
The person continued to say that Cook was quick to acknowledge good work, something that Jobs didn't bother to do. He also can be a little more demanding. “On the minus side, he starts way earlier than Steve did in the last few years, and when you’re working on something critical he expects that you do too,” he explained. “That means that when he sends you an email at 5 a.m. that demands a response, if it’s not returned quickly he lets it be known that he expects more.”