The first weekend of anything is always the big push.
And the first weekend of World Cup, with fans waving flags from bar patios and pajama'd viewers turning on the television at the crack of dawn, certainly fit the bill.
Now weekend No. 1 of the 2010 FIFA World Cup has wrapped, but you're still in that standing-on-a-bar-patio-cheering frame of mind. If that's the case, ESPN Zone at LA Live has promised to show "every minute" of every game. In fact, its PR people underlined *and* bolded this phrase on their release: If there is a match being played, the Zone will be showing it.
Also nice: the on-site World Cup merch store, and the players (former players, natch) who are scheduled to make appearances and talk about what is going down overseas. Call the Zone or follow along here.