New Magic Hour Debuts at Cinépolis USA Cinemas

Blockbuster season is here, and a fresh way to save bucks at the posh movie chain.

THAT SPECIAL HOUR... of the day, when something rather wonderful happens? It can go by many different monikers, depending upon where that hour pops up and what the focus might be. A Happy Hour? Those are seen frequently at taverns, restaurants, and other hang-outs, and if the beer is not on special, but the wings or onion rings are. Pink Hour? That's an Ojai-specific event, one that's enjoyed nightly, or nearly nightly, by visitors and locals alike (the sky turns the color of a peach, or a strawberry, for a minute or two near sunset). Now movie fans can enjoy a fresh sort of themed hour, though this hour lasts for two hours, on particular days of the week. Those days? Mondays through Thursdays. Those two hours? It all begins at 3:30 p.m. and wraps at 5:30. The name? It's...

MAGIC HOUR, a recently announced promotion from Cinépolis USA. "During Magic Hour, guests at Cinépolis USA Cinemas will be able to purchase discounted tickets for $10, while guests at premium and traditional Cinépolis theaters can purchase tickets for $7." Good stuff, but even more greater? There actually is a Happy Hour at Cinépolis, in addition to the new Magic Hour, and it involves nibbles and sips. If you're at a Luxury location, score 40% off "... bar drinks and a selection of food options," including the Ultimate Nachos, Loaded Pork Fries, Chips & Queso, and Jalapeño Poppers for $5 or less." While Magic Hour is a Monday through Thursday kind of thing, Happy Hour, at those Luxury Cinépolis cinemas, extends from Monday through Friday from 3:30 to 5:30.

THERE ARE SEVEN... Cinépolis locations around Southern California; find the one closest to you now and all the details on both the ticket-oriented Magic Hour and the beverage- and eats-focused Happy Hour.

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