Individual regular-season game tickets for the Los Angeles Lakers will go on sale at 10 a.m. Saturday, with a team executive predicting that as many as 30 of the 41 games will be sold out by the end of the day.
Tickets will be available online at ticketmaster.com, by calling (800) 4NBATIX and at all TicketMaster locations. Tickets will not be sold at the Staples Center box office.
Tickets are limited to four per person per game. Approximately 1,000 tickets will be available for each game, according to John Black, the Lakers vice president of public relations.
Black predicted that "at least half and perhaps as many as 30" games will sell out Saturday.
Black said he thought the most popular games would be the Oct. 26 season opener against the Houston Rockets, which will include presentation of rings to players for the team's second consecutive NBA championship and unfurling of the championship banner, the Christmas Day game against LeBron James, Dwayne Wade, Chris Bosh and the rest of the Miami Heat, and the Jan. 30 rematch of the NBA Finals against the Boston Celtics.
The Lakers have sold out their past 188 regular-season and playoff home games, including the past three seasons. The Lakers instituted variable ticket pricing in the 2008-2009 season and are using it to the greatest extent this season, designating nine games as premium games and the Christmas Day and Jan. 30 games as marquee games.
Prices will be increased by $35-$180 for the premium games and $135-$630 for the marquee games. The Lakers are also lowering prices by $5-$15 for six games.
For 24 games, tickets are priced at $15, $37 and $50 for upper bowl seats and $95, $120, $160, $225 and $270 for lower bowl seats.
Prices were increased from the 2009-2010 levels by $5 in most locations, except for tickets that had been priced at $35 were increased by $2 and tickets that had been priced at $260 were increased by $10.
The ticket price increases are the result of increased costs, mainly to the team's payroll, Black told City News Service.
The Lakers did not raise ticket prices during the 2009-2010 season from the previous season.