Celebrate Dad, but Do We Really? | NBC Southern California

Celebrate Dad, but Do We Really?

Father's Day is Sunday, but it turns out that we spend way less to celebrate dad than we do mom.

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    NEWSLETTERS

    We may not mean to, but we give dad's the short end of the stick when it comes to spending on Father's Day compared to Mother's Day. Why is that? (Published Friday, June 17, 2011)

    Father's Day is nearly here and it's time to find something to show your appreciation to dear old dad.

    At Home Depot, there's an entire aisle of dad's day ideas if he's the do-it-yourself kind of guy.

    Andy Matherly admits he falls into that category. This year he's buying his own Father's Day gift.

    "I just need a hug and a kiss from my kid and I'm good to go," said Matherly.

    But some father's end up feeling overlooked.

    "No major gifts, nothing out of the ordinary. No special dinners," said Carlos Calderon.

    He's not alone.

    According to the National Retail Federation, mom is still more popular than dad when it comes to spending.

    The good news is that this year, consumers are predicted to spend more on their dads than ever before, an average of $106.49, which is up from $94.32 last year.

    But mothers still get the bigger haul, with the average shopper shelling out $140.73 on mom this year, for total spending of $16.3 billion.

    So, the average person will spend an extra $37 on mom than they do on dad.

    Still, what is the best thing to get dad with the money you will spend?

    According to the National Retail Federation, golf is at the top of dad's wish list.

    For Mike Bergstrom that means Hailey and Sydney will have to sit on the sidelines.

    "They're girls and they don't know how to hit the ball at all yet," said Bergstrom.

    But when it comes to Mother's and Father's Days, 8-year-old Courtney Alvarado is all for equal rights.

    "I'm pretty much going to make it equal, because I love them so much. More than anything in the whole wide world," said Alvarado.