NBC4 Southern California announces the addition of a new newscast, “NBC4 News at 4 p.m.” The new 60-minute newscast debuts May 30 and will provide viewers with breaking news, major news of the day and local weather.
“The change at NBC4 continues to demonstrate the strength of our entire newsroom and reflects a steadfast commitment to carrying out the company’s investment in broadcast operations,” said Steve Carlston, President and General Manager of NBC4 Southern California.
In addition, the mid-day newscast will return to its original time of 11 a.m. It will remain an hour-long and benefit from a strong lead-in from the Today Show.
“The ‘NBC4 News at 4 p.m.’ reinforces our commitment to expanding our local news presence and serving our viewers throughout the day,” said Todd Mokhtari, NBC4’s Vice President of News. “This new line-up also positions NBC4 to further cover the expansive Southern California market and provides the community with more in-depth stories that matter to them.”
With the addition of the “News at 4 p.m.,” NBC4 Southern California’s programming schedule will be:
4:30 a.m. -7 a.m.: Today in LA
7 a.m. - 11 a.m.: Today Show
11 a.m. – 12 p.m.: NBC4 News
12 p.m. –1 p.m.: Access Hollywood Live
1 p.m. –2 p.m.: Days of Our Lives
2 p.m. – 3 p.m.: Steve Harvey Show
3 p.m. – 4 p.m.: The Ellen DeGeneres Show
4 p.m. – 6:30 p.m.: NBC4 News
6:30 p.m. – 7 p.m.: Nightly News with Lester Holt
With these changes, NBC4 demonstrates its talent and capacity to successfully compete in the marketplace. Recently, NBC4 won four Emmy Awards, two Edward R. Murrow Awards and a Sigma Delta Chi Award from the National Society of Professional Journalists.
Over the years, it has swept many industry honors for all three highly competitive regularly scheduled newscasts, including the best daily morning newscast for “Today in L.A. at 6 a.m.;” best daily daytime newscast for “NBC4 News at 6 p.m.;” and, best daily evening newscast for “NBC4 News at 11 p.m.,” which is holding the number one position this broadcast season.