Science is not just cool, but freaking cool, and way cool, too, and that "aaaaawesome" that you shouted as kid, on a field trip to the Natural History Museum, absolutely still applies, even if you're well into adulthood.
The Exposition Park institution, and its fossil-fabulous co-hort, the Page Museum and La Brea Tar Pits, are not just for schoolkids out with their teacher on a Tuesday morning, of course. They're for all Southern Californians who are enraptured by T. Rex tales and mammoth bones and weird snails and prehistoric flora and the countless building blocks of our natural world.
To celebrate this fact, and to put the spotlight the recent "digital and physical transformation" of the Natural History Museum, as well as fresh features at the Page, there is a new campaign: #HowDoYouMuseum.
The videos began their mid-February roll-out, with one very big Page Museum maven in the big-brain'd mix: Will Ferrell. The comedian paid a visit to the tar pits-close museum and wasn't afraid to don a lab coat to do so. (Though the Page's phenomenal saber-tooth cat puppet did apparently make the actor afraid, though we think he might have been joshing. We think -- that cat is big.)
Other appearances by science-obsessed locals, from artist Gary Baseman to science communicator Cara Santa Maria, add delight and depth to the campaign's first video release. There are more to come, from people like LA County Supervisor Mark Ridley-Thomas and KCRW DJ Anthony Valadez. And, yep, visitors to both institutions will also make cameos in the video, talking about "how they museum."
Imaginary Forces, Guru Media Solutions, and the Natural History Museum put together the campaign as a way to highlight the new additions to the venerable spots (think the 3D Ice Age-themed film at the Page Museum and the urban garden outside NHM).
But viewers are also invited to ponder their own experiences with the Miracle Mile gem and the Exposition Park favorite. Did you go as an elementary schooler? Do you go now? What is your experience? What do you learn, what do you see, how is your mind expanded on all matters of dinosaurs and discoveries and life itself?
Huge questions folded within some fun videos. Have a look now.