For the TV historians out there, that moniker may sound familiar. "Awesometown" was a 2005 Fox pilot starring the Lonely Island comedy troupe, notes Michael Schneider of Franklin Avenue.
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Despite the pilot never getting picked up, it looks like "Awesometown" is alive and well.
The Valencia campaign was launched a few weeks ago by Newhall Land, the master developer of the community.
The Awesometown theme was an easy choice after residents continued to describe the community as, well, awesome, says Marlee Lauffer of Newhall Land.
Valencia, founded in 1965, is located in the Santa Clarita Valley, just north of Los Angeles, according to its Facebook page.