Hispanic Heritage Month

Mike Alfaro is the creator of Millennial Loteria, a modern twist on the classic Mexican Bingo game, and it’s become about so much more than that.

In 2018, Mike Alfaro of West LA invested all of his savings to make the first 1,000 copies of Millennial Loteria, and now the refreshed version of the game is really taking off. Jonathan Gonzalez reports Sept. 24, 2021 for the NBC4 News at 4.

In our coverage of Hispanic Heritage Month, we profile Maria Gomez whose curiosity and hunger for knowledge turned into good business, and now she’s also paying it forward.

A San Fernando Valley woman overcame the odds to become a successful entrepreneur and is about to open a second location. Maria Gomez’s curiosity and hunger for knowledge turned into good business — and now she’s also paying it forward. Ted Chen reports for the NBC4 News on Thursday, Sept. 23, 2021.

The Latina pay gap is real – Latinas earn, on average, 55 cents for every dollar earned by non-Hispanic white men. During Hispanic Heritage Month (and 1 month ahead of Latina Equal Pay Day), LX News host Ashley Holt spoke with 3 women who had to learn a lot about money on their own – they shared their stories and...

Boyle Heights’ community haven Brooklyn Ave. Pizza Co. is celebrating its roots with diverse flavors and ingredients of Latin countries and the Boyle Heights community. “California Live” checks out the new dishes. Plus, see local mariachi band Las Catrinas perform.

Jorge Lacera and Mariana Llanos had trouble finding children’s books that reflected their lives. Many of the books catered to a Hispanic or Latino child reader contained themes of poverty and immigration. “I love Star Wars, I love comic books, and I love fantasy books. It felt very alienating. I sometimes felt I was not necessarily part of the culture,”...

Comedian Leo Gonzalez was once an aspiring TV reporter and now has a huge following online for his impersonations of reporters and other characters he’s created.

Comedian Leo Gonzalez was once an aspiring TV reporter and now has a huge following online for his impersonations of reporters and other characters he’s created. Jonathan Gonzalez (no relation) reports for the NBC4 News on Monday, Sept. 20, 2021.

A new community and health center was unveiled Friday with the name of social activist and former San Jose Vice Mayor Blanca Alvarado.

It’s where the civil rights activist is honored. Kim Baldonado reports for the NBC4 News on Friday, Sept. 17, 2021.

Like all folk art forms, mariachi faces an overriding question: how to remain relevant and popular among younger generations. Jimmy Cuellar, his band Mariachi Garibaldi, and the music school he helped found are trying to bridge that generational gap.

Hispanic Heritage Month is often peppered with debates around what terms Latinos should use to identify themselves.

Mariachi had a huge impact on Jimmy Cuellar. Gordon Tokumatsu reports for the NBC4 News on Thursday, Sept. 16, 2021.

In honor of Mexican Independence Day and the start of Hispanic Heritage Month, “California Live” visits Los Angeles-based Toca Madera—a restaurant that offers a modern take on Mexican cuisine. Plus, get a peek at the stunningly designed indoor-outdoor space and learn about the unique drinks and dishes.

National Hispanic Heritage Month began in 1968 under President Lyndon Johnson as Hispanic Heritage Week and was expanded to a month-long celebration 20 years later. LX News Now host Jobeth Devera explains the history of the event and why it starts in the middle of September.

September 16th is Mexican Independence Day and if you’re still confusing that with Cinco de Mayo, then this video is for you. NBCLX News Now host Eric Alvarez explains its history and how it is celebrated.

Publishing company Lil’ Libros has sold more than 1.5 million copies of its board books for kids.

At Fairway Staffing Services in Compton, their goal is to connect people looking for work with businesses who desperately need workers. Jonathan Gonzalez reports for the NBC4 News on Wednesday, Sept. 15, 2021.

L.A. Controller Ron Galperin released a map of 16 locations highlighting the influence Latinos have had on L.A.’s history, politics, arts, culture, education and more.