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Air New Zealand will offer customers the chance to purchase seats that can turn into couches or beds.
The Skycouch is a trio of three economy seats that together create a flexible space for whatever you want it to be -- an area to relax and stretch out in, or for the kids to use as a play area. It's like having your very own couch on the plane.
The website reports that the new Skycouch will be available on select flights from Auckland to Los Angeles, with some flights continuing on to London, beginning in April 2011.
Air New Zealand's website has a promotional video that shows customers enjoying the new Skycouch: