NEW YORK - MARCH 18: Dr. Drew Pinsky promotes his book "The Mirror Effects: How Celebrity Narcissism is Seducing America" at Barnes & Noble Tribeca on March 18, 2009 in New York City. (Photo by Michael Loccisano/Getty Images)
For the last 26 years Los Angeles’ youth has gotten its love, sex and addiction questions – however graphic and perplexing – answered on “Loveline,” a 106.7 KROQ staple that dates back to when the station played Depeche Mode and "Poorman" was a household name.
Now, the talk show's making a move. No, "Loveline's" not going away, but the city's broken-hearted will have to stay up a bit later to have their questions heard.
“Loveline,” which has been helmed by the popular Dr. Drew Pinsky and a string of co-hosts (most notably Adam Corrolla, from 1995-2005) is being moved to a midnight-to-2am timeslot because of waning ratings. Los Angeles blog Franklin Avenue notes that the move is in part to inch out rival 98.7 KYSR, which beat KROQ in the last Arbitron ratings survey.
“Loveline” has also tapped a new co-host for Dr. Drew – KROQ’s longtime staffer Psycho Mike Catherwood. Psycho Mike will fill the void left by disk jockey Stryker, who held the job from 2006 - 2009. Of his new post Catherwood said, “Hopefully my time working with the best morning radio show in the world (The Kevin & Bean Show) and as a recovering addict will have prepared me to take on this job.”
While improving the ratings are what’s behind the move, the official KROQ word is, naturally, that everybody wins. “We think the new time slot gives us the best of both worlds,” said Programming Director Kevin Weatherly. “We can program more music to the available nighttime KROQ audience while continuing to be the flagship station for “Loveline” and Dr. Drew... which are woven into the essence of the KROQ brand."
“Loveline” is nationally syndicated by Westwood One.