Would you drop $55 for a cup of coffee?
Saturday, Nov. 18, 2017 will go down in history as the day the U.S. was introduced to the most expensive coffee in the world.
Klatch Coffee is the only U.S. holder of the award-winning coffee, Esmeralda Geisha 601. The three-time record holder comes from the Hacienda La Esmeralda farm in Boquete, Panama. The farm is owned by the Petersons, a Swedish-American family.
Klatch will be hosting an event showcasing the coffee at their location in Rancho Cucamoga.
Klatch Coffee CEO Mike Perry won the coffee during the 50th Anniversary of the Esmeralda Special Auction. After five and a half hours and 250 bids, the coffee sold at the winning bid price of $601. There were only 100 pounds available and Perry was able to get 12 pounds to share with us here in the U.S.
"I bought this coffee to be able to share it with as may people as possible," Perry said.
He told NBC4 that he travels to Panama three times a year visiting coffee farms and to search for the best tasting coffee.
"The 601 coffee is really powerful and unique, so flavorful than any other," Perry said. "You would think someone added something to it."
At the event, coffee lovers will have the opportunity to purchase different packages to enjoy starting from $55 to $95. Along with a cup of coffee, buyers will also receive special perks including an exclusive mug and a postcard from the Peterson family.
The highest package called the platinum package includes a cup of the 601 coffee brewed by two-time champion brewer Todd Goldsworthy. Goldsworthy won his 2016 Brewers Cup title using the award-wining coffee.
Tickets are now being sold online on the Klatch Coffee website and buyers will also have the option to have the coffee shipped to their homes.
The exclusive 100 pounds was split between the U.S., Taiwan, China, Hong Kong, Australia, Japan, South Korea and Dubai, who walked with one kilo.
Perry encourages everyone who can to make it out to the event and experience what he says is the "world-record, best coffee ever."